Episode 10B · International

Ethics for digital health companies

Jess Morley · Digital Ethics Center, Yale University

Feb 2025

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About this episode

A special bonus episode: a focused cut of the conversation with Jess Morley on making ethics a real business priority for digital health companies - not a nice-to-have. How do you stop your ethical initiative from getting kicked down the roadmap when good intentions meet business realities?

AI Ethics Policy AI

“There are sort of two pillars of justice: equality and equity. Equality basically meaning everybody gets the same outcomes or access, and equity meaning everybody gets what they need in order to achieve the same outcome.”
Jess Morley

What we cover

01How to move ethical approaches from "nice to have" to a genuine business priority
02The minimum viable ethical product (MVEP): building ethics into everyday product practices
03Why ethics is risk mitigation - not just a moral choice
04Lessons from care.data and GPDPR: the cost of ignoring social license
05Core ethics concepts explained: beneficence, non-maleficence, autonomy, justice, explainability
06Framing regulation as an enabler, not a stifler
07Practical takeaways for product managers, founders, engineers, and clinical safety officers

About the guest

Jess Morley

Digital Ethics Center, Yale University

Jess Morley is a researcher at the Digital Ethics Center at Yale University. She previously worked with NHSX and contributed to the Goldacre review in 2022, and has deep expertise on ethics, AI governance, and health policy.

Transcript

Working in digital health?

Heard something relevant to your work?

Shubs consults on clinical leadership, evidence strategy, and digital health market access. If this conversation sparked something, it is worth a conversation.

Shubs takes on consulting work with startups, investors, and global organisations across digital health.

Working on something in digital health?

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How to develop AI that addresses health inequities

Joe Alderman · NHS Anaesthetist and NIHR Clinical Lecturer in AI, University of Birmingham

Joe Alderman has a rare double view: anaesthetist by night, AI academic by day. His insights on what it takes to deploy and monitor AI in healthcare - with a lens on not leaving people behind - are relevant wherever in the world you are. We cover health data poverty, the STANDING Together initiative, algorithmic bias, LLM safety for patients and clinicians, anti-patterns in the industry, and what people building in low-resource settings specifically need to think about.

→ Listen

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Dr Alain Labrique · Director, Digital and Innovation, World Health Organization

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